Erez Avramov, portrait

Media

Erez Avramov in the media

Podcasts, video interviews and press on deciding under pressure, from the irreversible call to amputate his own leg to the gap between deciding and doing inside a business.

Featured by

  • CBC
  • CTV News
  • Global News
  • The Guardian
  • North Shore News
  • TEDx

Latest conversation

Breaking Sales with Dan Lappin

Podcast · March 2026

Erez joins Dan Lappin, founder of the sales training firm Lappin180, on how leaders respond when the pressure is on.

Podcasts and video interviews

Long-form conversations

IEEE Systems Council

Video interview · 2026

A conversation with Stephen Ibaraki for his Tech Vision interview series with technology and business leaders.

thrive magazine

Life & Limb podcast · 2025

Publisher Jeff Tiessen and Erez on three near-death experiences and the decision to amputate.

The Brand Called You

Video podcast · 2023

Military service, a near-fatal collision, and the lessons Erez took from both into leadership.

Braving Business

Video podcast · 2023

Serial entrepreneur Tal Zlotnitsky and co-host PJ Benoit talk adversity and business with Erez.

TEDx

TEDxSurrey talk · 2025

How do you decide when there's no good option? Three near-death experiences and one irreversible call.

ADV Pulse

Video feature · 2015

A ride-along with Erez during his Dakar Rally training in Nevada and Baja, Mexico.

Erez Avramov on his rally motorcycle during Dakar training

In the press

The decision that made the news

In 2013 Erez chose to have his right leg amputated, against the advice of three of his four surgeons. Then he started training to become the first amputee to attempt the Dakar Rally on a motorcycle. That is the story the press covered.

The lesson came later. He was chasing the Dakar to prove he was still the man he had been before the accident. Some decisions move you forward. Others protect who you used to be.

The Guardian

Feature · 2015

The paper's Experience column on the choice to amputate.

CBC

The Early Edition · 2015

A radio interview on the amputation and the Dakar training that followed.

CTV News

TV segment

A segment on Erez's training as an amputee.

Global News

Global News BC · 2014

A studio interview on the plan to ride the Dakar Rally after the amputation.

North Shore News

Feature · 2014

The collision on the Coquihalla, the amputation decision, and getting back on the bike.

The Jerusalem Post

Magazine feature · 2015

The choice to amputate, the recovery, and the Dakar plan that followed.

ADV Pulse

Feature · 2014

The adventure-riding magazine's first feature on Erez's road back to the motorcycle.