“We are all in this together”
DANA COOPER – Executive Director for Orthotics Prosthetics Canada
Dana is currently the Executive Director for Orthotics Prosthetics Canada, an Association Management consultant and instructs the CAE 200 module of the CAE certification course. He has lived in Ottawa for the past five years with his wife Nadine and their three boys aged 19, 16, and 13.
Dana possesses considerable breadth of experience with over 25 years in such positions as Executive Director, General Manager, Chief Operations Officer and Director of Government Relations. He is strategically oriented and has facilitated strategic plans for over 12 years for a variety of organizations. In addition to strategic planning, Dana has undertaken roles such as developing marketing and communication strategies, benchmarking, evaluation strategies, analysis and implementation recommendations for the new not-for-profit corporations act, created and analysed surveys and much more.
Dana is very successful at building relationships and applying his skills to a wide variety of challenges. Dana specializes in strategic communications and segmenting markets to improve communication efficiency.
With a very solid academic foundation (MBA and CAE), including teaching university courses in Leadership, Business Strategy, and Consumer Behavior, he brings together the: academic, in determining a course of action to address a challenge; and the practical, in adding his experience to meeting the needs presented by the challenges. Dana authored the Membership Recruitment and Retention chapter in edition two of Canadian Association Management textbook and the ‘Fundraising’ chapter in edition one. He has authored articles on membership service, networking and service delivery and presented at conferences across Canada on the member experience, service delivery, volunteer management, relations and retention, technology and amalgamation.
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